Cookies Policy

What Are Cookies

This website is owned and managed by SimplyWell UG (hereinafter referred to as: "Wellviva", "we", or "us"). Our platforms use cookies and equivalent technologies, such as pixels, SDKs, and JavaScript (hereinafter collectively referred to as: “cookies”). This Cookies Policy describes what cookies are, which cookies we use, the purposes for which we use them, and the partners with whom we cooperate on this.

What Are Cookies?

1.1 Cookies are small text files that are placed on your computer or your mobile phone by the website you are visiting or the app you are using. Cookies can be used, among other things, to make websites/apps function more efficiently or, for example, to ensure that the products you add to your shopping cart remain in the shopping cart. Cookies can also be used for various other purposes. In the next section, you can read about the kinds of cookies we use.

1.2 Wellviva also uses technologies that are equivalent to cookies, such as pixels and JavaScript.

A pixel is a transparent GIF image that is added to a webpage. The pixels are invisible. Pixels and SDKs are used, for example, to measure whether a user has seen a webpage or an email. They enable websites and apps to function more efficiently and enhance their user-friendliness. Alternative names for pixels include: web beacons, tracking bugs, clear GIFs, pixel tags, SDKs, and 1x1 GIFs.

1.3 JavaScript is a scripting language that is widely used to make web pages interactive and to develop web applications. The script is sent back to the web browser by means of HTML and is executed in the browser.

What Type of Cookies Does Wellviva Use

2.1 We use strictly necessary cookies, performance cookies, and marketing cookies.

Necessary cookies

Functional or strictly necessary cookies ensure that Wellviva’s websites and apps can function correctly. These include, for example, the log-in functionality and the ability to order products.

This also includes low-impact analytics cookies that collect aggregated data to improve our website and app. We process minimal information that cannot be directly traced back to you so that we can ensure your privacy is protected. Due to the limited privacy impact of these cookies, it does not require your consent.

The purpose of necessary cookies is to ensure a seamless and efficient shopping experience at Wellviva by:

Securing our website and app, detecting potential misuse of or potential issues, for example, repeated failed login attempts.
Collecting and saving your language and country preferences, enabling the website to display relevant content accurately and consistently during your session, tailored to your location.
Retaining products in your shopping cart and saving data entered during the ordering process.
Ensuring efficient and error-free processing of your orders by pre-filling address details and streamlining payment options, which are essential for a fast and smooth checkout experience.
Offering flexible delivery and payment options, along with the ability to redeem gift cards or discount codes.
Saving your login details and previously entered data to maintain the continuity of your session and allow you to seamlessly resume your activities without disruption.

Purposes of low-impact analytical cookies:

Collecting aggregated insights into the use of our website and app to enhance our services, optimize our website/app settings, and improve the design.

Personalization cookies

Personalization cookies collect information related to how you use our website and app, such as clicks and search behavior. The data collected from these cookies provides us insights into your usage of our website and app to enable us to continuously improve them and enhance your experience. The purpose of these cookies is to personalize your journey on our website, for example, by providing a tailored search experience.

If you have a Wellviva loyalty account and are logged in, your browsing and search behavior may be combined with your preferences and purchase history to enable more refined customer insights. This occurs only with your explicit consent for the use of such cookies.

Marketing cookies

We use these cookies to show you personalized messages based on your online behavior. We make use of your online behavior to do so because we aim to make our personalized communications as relevant as possible. We may show these personalized communications within our own website and app, or outside of our platforms. We use a number of advertising platforms where you may encounter such personalized communications. You can see details of these in the list of cookie partners below. Finally, we use your behavior and profile to find people who resemble you, so we can turn them into our fans too.

The purpose of these marketing cookies is to:

Generate advertisements that are relevant to you;
Ensure you are not seeing the same advertisement(s) all the time;
Ensure you are not seeing advertisements for products you have just purchased;
Track whether you interact with the advertisement(s) (e.g., watching a video, clicking on an ad, responding to a message on Instagram, etc.);
Collect insights into whether you place an order after you've seen or clicked on an advertisement;
Assess if online advertisements trigger you to make a purchase in a Wellviva store;
Create new audiences of customers who are equivalent to you in terms of behavior and profile to visit the Wellviva website or app;
Measure the performance of our job marketing campaigns;
If applicable, personalize the vacancy overview on our career website.

2.2 Wellviva only uses marketing cookies if you have given your consent for this. From the moment you withdraw your consent to use and place marketing cookies, advertisements can still be displayed, but these are random advertisements.

2.3 Using the 'Update Cookie Settings' button below, you can see the cookies we use and set your preferences on which cookies you want to accept and which you want to reject.

What Are Cookies from Partners?

Wellviva may also place certain cookies from our Partners. Our Partners use cookies and therefore collect personal data related to you for the purpose of providing you personalized recommendations and advertisements outside of our website and/or app. These partners will act as Data Controllers in regard to the data they collect related to you. If you would like to know more about how they process your personal data, please check the cookie policy of the Partner in question. Below you may find a list of these Partners, with a link to their privacy and cookie policy.

Partners of Wellviva

Meta
Amazon
Google Ads & DoubleClick
LinkedIn
YouTube
Pinterest
Snapchat
Microsoft (Bing)
Awin
Sleeknote
Appsflyer
Spotify
Soundcloud
Vimeo
Hotjar
Demandware Ecommerce

Policy Changes

We may change this policy from time to time. If this involves a fundamental change that we are required to inform you about, request your permission, or if the change is relevant to you in some other way, we will ensure that you are given the relevant information well before the change actually comes into effect.

Contact and Questions

If you have any questions or complaints about Wellviva’s cookie policy, please contact our Customer Relations team at service@wellviva.eu or via privacy@wellviva.eu